._5h-k-a_page{width:100%;color:var(--ink);background:var(--card);-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility;font-family:Circular-Book,Helvetica Neue,Helvetica,Arial,sans-serif;line-height:1.5}._5h-k-a_page *,._5h-k-a_page :before,._5h-k-a_page :after{box-sizing:border-box}._5h-k-a_page ul{margin:0;padding:0}._5h-k-a_page ol{margin:0;padding:0;list-style:none}._5h-k-a_display,._5h-k-a_hero h1,._5h-k-a_stepCard h3,._5h-k-a_panelCopy h3,._5h-k-a_route h3,._5h-k-a_metric strong,._5h-k-a_button,._5h-k-a_buttonGhost,._5h-k-a_textLink,._5h-k-a_chip,._5h-k-a_tab,._5h-k-a_label,._5h-k-a_kicker,._5h-k-a_journeyTagline,._5h-k-a_who{font-family:Circular-Bold,Helvetica Neue,Helvetica,Arial,sans-serif}._5h-k-a_page{--red:#ea0b4e;--red-hover:#c80942;--red-tint:#fdedf1;--ink:#1c1e26;--ink-soft:#404458;--muted:#77787d;--line:#e8e8e9;--canvas:#f4f4f4;--card:#fff;--band:#292b32;--note:#fdf6c9;--gutter:1.25rem;--max:90rem;--radius:24px}@media (min-width:640px){._5h-k-a_page{--gutter:1.875rem}}@media (min-width:1280px){._5h-k-a_page{--gutter:3.125rem}}._5h-k-a_button,a._5h-k-a_button{background:var(--red);color:#fff;min-height:48px;font:inherit;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;border:1.5px solid #0000;border-radius:999px;justify-content:center;align-items:center;padding:12px 28px;font-size:14px;font-weight:700;text-decoration:none;transition:background .15s;display:inline-flex}._5h-k-a_button:hover,a._5h-k-a_button:hover{background:var(--red-hover);color:#fff}._5h-k-a_buttonGhost,a._5h-k-a_buttonGhost{background:0 0;border-color:#fff}._5h-k-a_buttonGhost:hover,a._5h-k-a_buttonGhost:hover{background:#ffffff1a}._5h-k-a_textLink{color:var(--red);letter-spacing:.12em;text-transform:uppercase;font-size:14px;font-weight:700;text-decoration:none;display:inline-block}._5h-k-a_textLink:hover{text-decoration:underline}._5h-k-a_container{width:100%;max-width:var(--max);padding-inline:var(--gutter);margin-inline:auto}._5h-k-a_page :focus-visible{outline:3px solid var(--red);outline-offset:3px}._5h-k-a_checks{gap:12px;margin-top:12px;list-style:none;display:grid}._5h-k-a_checks li{padding-left:28px;font-size:15px;position:relative}._5h-k-a_checks li:before{content:"";border-left:2px solid var(--red);border-bottom:2px solid var(--red);width:12px;height:7px;position:absolute;top:.3em;left:2px;transform:rotate(-45deg)}._5h-k-a_ctaActions{flex-wrap:wrap;align-items:center;gap:12px;margin-top:28px;display:flex}._5h-k-a_ctaActions ._5h-k-a_button,._5h-k-a_ctaActions a._5h-k-a_button{flex:none;width:auto}@media (max-width:480px){._5h-k-a_ctaActions{flex-direction:column;align-items:stretch}._5h-k-a_ctaActions ._5h-k-a_button,._5h-k-a_ctaActions a._5h-k-a_button{width:100%}}._5h-k-a_section{padding:clamp(64px,9vw,112px) 0}._5h-k-a_sectionCanvas{background:var(--canvas)}._5h-k-a_evidenceSection{padding-bottom:clamp(48px,6vw,80px)}._5h-k-a_display{letter-spacing:-.025em;font-size:clamp(34px,4.2vw,46px);font-weight:700;line-height:1.08}._5h-k-a_bodyCopy p{color:var(--ink-soft);font-size:17px;line-height:1.65}._5h-k-a_bodyCopy p+p{margin-top:16px}._5h-k-a_bodyCopy ._5h-k-a_kicker{color:var(--ink);margin-top:20px;font-weight:700}._5h-k-a_split{align-items:center;gap:40px;display:grid}@media (min-width:900px){._5h-k-a_split{grid-template-columns:1fr 1fr;gap:64px}._5h-k-a_split:has(._5h-k-a_splitImage){grid-template-columns:1fr 1.3fr;gap:56px}._5h-k-a_split:has(._5h-k-a_splitImage:first-child){grid-template-columns:1.3fr 1fr}}._5h-k-a_display+._5h-k-a_bodyCopy{margin-top:20px}._5h-k-a_hero{min-height:max(92vh,660px);color:var(--ink);isolation:isolate;background:#fbf8f4;align-items:center;padding:0;display:flex;position:relative;overflow:hidden}._5h-k-a_heroMedia{z-index:0;position:absolute;inset:0;overflow:hidden}._5h-k-a_heroMedia ._5h-k-a_heroImage{-o-object-fit:cover;object-fit:cover;-o-object-position:60% 50%;object-position:60% 50%;width:100%;max-width:none;height:100%;display:block;position:absolute;inset:0}._5h-k-a_heroScrim{z-index:1;pointer-events:none;background:linear-gradient(90deg,#fbf8f4eb 0%,#fbf8f4bf 32%,#fbf8f400 58%);position:absolute;inset:0}._5h-k-a_heroInner{z-index:2;width:100%;padding-top:clamp(88px,12vw,120px);padding-bottom:72px;position:relative}._5h-k-a_heroCopy{max-width:min(560px,44vw)}._5h-k-a_hero h1{letter-spacing:-.025em;color:var(--ink);margin-top:0;font-size:clamp(2.6rem,5.6vw,5rem);font-weight:700;line-height:1.02}._5h-k-a_hero ._5h-k-a_lede{color:var(--ink-soft);margin-top:24px;font-size:clamp(1.0625rem,1.3vw,1.2rem);line-height:1.6}._5h-k-a_hero ._5h-k-a_ctaActions{justify-content:flex-start;align-items:center;margin-top:28px}@media (max-width:480px){._5h-k-a_hero ._5h-k-a_ctaActions{flex-direction:column;align-items:stretch}}._5h-k-a_hero ._5h-k-a_buttonGhost{border-color:var(--ink);color:var(--ink);background:0 0}._5h-k-a_hero ._5h-k-a_buttonGhost:hover{background:#1c1e260f}._5h-k-a_hero ._5h-k-a_chipsRow{flex-wrap:wrap;align-items:center;gap:8px;margin-top:24px;display:flex}._5h-k-a_hero ._5h-k-a_ctaActions+._5h-k-a_chipsRow{margin-top:28px}._5h-k-a_hero ._5h-k-a_chipsRow ._5h-k-a_label{color:var(--muted);flex-basis:100%;margin-bottom:2px;font-size:14px}._5h-k-a_hero ._5h-k-a_chip{min-height:40px;font:inherit;white-space:nowrap;border:1.5px solid var(--ink);color:var(--ink);background:#ffffffe6;border-radius:999px;justify-content:center;align-items:center;padding:8px 14px;font-family:Circular-Medium,Helvetica Neue,Helvetica,Arial,sans-serif;font-size:13px;font-weight:500;text-decoration:none;transition:background .15s;display:inline-flex}._5h-k-a_hero ._5h-k-a_chip:hover{background:#fff}._5h-k-a_heroMoments{z-index:3;grid-template-columns:1fr 1fr;align-items:start;gap:14px;width:min(620px,48vw);display:grid;position:absolute;bottom:6vh;right:4vw}._5h-k-a_moment{-webkit-backdrop-filter:blur(18px)saturate(140%);backdrop-filter:blur(18px)saturate(140%);color:var(--ink);background:#fffc;border:1px solid #ffffffa6;border-radius:20px;padding:15px 17px 16px;animation:.8s cubic-bezier(.16,.84,.3,1) both _5h-k-a_moment-in,7s ease-in-out infinite _5h-k-a_moment-float;position:relative;box-shadow:0 12px 32px #1c1e2624}._5h-k-a_moment:first-child{animation-delay:.3s,0s}._5h-k-a_moment:nth-child(2){animation-delay:.42s,-1.75s;top:-26px}._5h-k-a_moment:nth-child(3){animation-delay:.54s,-3.5s}._5h-k-a_moment:nth-child(4){animation-delay:.66s,-5.25s;top:-26px}._5h-k-a_momentTop{align-items:center;gap:9px;margin-bottom:9px;display:flex}._5h-k-a_momentIco{width:28px;height:28px;color:var(--ink);background:#fff;border-radius:9px;flex:none;place-items:center;display:grid;box-shadow:0 1px 2px #1c1e2614}._5h-k-a_momentSvg{fill:none;stroke:currentColor;stroke-width:1.7px;stroke-linecap:round;stroke-linejoin:round;width:16px;height:16px}._5h-k-a_momentIcoAvatar{letter-spacing:.02em;background:#f2ece4;border-radius:50%;font-size:.66rem;font-weight:700}._5h-k-a_momentEyebrow{letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);white-space:nowrap;text-overflow:ellipsis;font-size:.7rem;font-weight:600;line-height:1.25;overflow:hidden}._5h-k-a_momentMain{letter-spacing:-.01em;color:var(--ink);margin:0;font-size:1.0625rem;font-weight:700;line-height:1.3}._5h-k-a_momentSub{color:var(--ink-soft);margin:4px 0 0;font-size:.8125rem;line-height:1.45}._5h-k-a_momentMessage ._5h-k-a_momentMain{-webkit-line-clamp:2;-webkit-box-orient:vertical;font-size:.875rem;font-weight:400;line-height:1.45;display:-webkit-box;overflow:hidden}._5h-k-a_dotNew{background:var(--red);vertical-align:1px;border-radius:50%;width:7px;height:7px;margin-right:6px;display:inline-block}@keyframes _5h-k-a_moment-in{0%{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}@keyframes _5h-k-a_moment-float{0%,to{translate:0 -4px}50%{translate:0 4px}}@media (prefers-reduced-motion:reduce){._5h-k-a_moment{animation:none}}@media (max-width:899px){._5h-k-a_hero{flex-direction:column;align-items:stretch;min-height:0;display:flex;overflow:visible}._5h-k-a_heroMedia{order:0;height:62vh;min-height:420px;position:relative}._5h-k-a_heroMedia:after{content:"";background:linear-gradient(#fbf8f4e6,#fbf8f400);height:150px;position:absolute;top:0;left:0;right:0}._5h-k-a_heroScrim{display:none}._5h-k-a_heroMoments{width:100%;max-width:var(--max);padding-inline:var(--gutter);order:1;margin:-72px auto 0;position:relative;bottom:auto;right:auto}._5h-k-a_moment:nth-child(2),._5h-k-a_moment:nth-child(4){top:0}._5h-k-a_heroInner{order:2;padding-top:44px;padding-bottom:64px}._5h-k-a_heroCopy{max-width:640px}}@media (max-width:640px){._5h-k-a_heroMedia{height:60vh;min-height:360px}._5h-k-a_heroMedia ._5h-k-a_heroImage{-o-object-position:72% 50%;object-position:72% 50%}._5h-k-a_heroMoments{scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none;gap:12px;padding:0 16px 14px;scroll-padding-inline:16px;display:flex;overflow-x:auto}._5h-k-a_heroMoments::-webkit-scrollbar{display:none}._5h-k-a_moment{scroll-snap-align:start;flex:0 0 78vw}._5h-k-a_heroInner{padding-top:32px;padding-bottom:56px}}._5h-k-a_problemCopy ._5h-k-a_kicker{margin-top:20px}._5h-k-a_problemVisual{position:relative}._5h-k-a_journeyHead{gap:24px;display:grid}@media (min-width:900px){._5h-k-a_journeyHead{grid-template-columns:1fr 1fr;align-items:start;gap:64px}}._5h-k-a_journeyHead ._5h-k-a_example{margin-top:20px;font-size:20px;font-weight:700}._5h-k-a_stepsGrid{counter-reset:step;gap:24px;margin-top:48px;list-style:none;display:grid}@media (min-width:900px){._5h-k-a_stepsGrid{grid-template-columns:repeat(4,1fr)}}._5h-k-a_stepCard{padding-top:16px;position:relative}._5h-k-a_stepCard:before{counter-increment:step;content:counter(step);background:var(--red);color:#fff;border-radius:50%;place-items:center;width:32px;height:32px;font-size:14px;font-weight:700;display:grid}._5h-k-a_stepCard h3{margin-top:14px;font-size:18px;line-height:1.3}._5h-k-a_stepCard ._5h-k-a_who{color:var(--red);text-transform:uppercase;letter-spacing:.08em;margin-top:14px;font-size:13px;font-weight:700}._5h-k-a_stepCard blockquote{color:var(--ink-soft);margin-top:6px;font-size:15px;font-style:italic;line-height:1.5}@media (min-width:900px){._5h-k-a_stepCard+._5h-k-a_stepCard:after{content:"";border:6px solid #0000;border-left-color:var(--line);width:0;height:0;position:absolute;top:32px;left:-12px}}._5h-k-a_journeyTagline{letter-spacing:-.02em;margin-top:48px;font-size:clamp(22px,2.6vw,30px);font-weight:700;line-height:1.25}._5h-k-a_audienceHead{max-width:640px}._5h-k-a_audienceHead ._5h-k-a_display+p{color:var(--ink-soft);margin-top:20px;font-size:17px;line-height:1.6}._5h-k-a_audience{background:var(--canvas);border-radius:28px;gap:16px;margin-top:40px;padding:16px;display:grid}@media (min-width:900px){._5h-k-a_audience{grid-template-columns:240px minmax(0,1fr)}}._5h-k-a_tablist{scrollbar-width:none;gap:6px;padding:4px;display:flex;overflow-x:auto}._5h-k-a_tablist::-webkit-scrollbar{display:none}@media (min-width:900px){._5h-k-a_tablist{flex-direction:column;gap:4px;padding:0;overflow:visible}._5h-k-a_tab{width:100%}}._5h-k-a_tab{color:var(--ink-soft);line-height:1.2;font:inherit;text-align:left;cursor:pointer;white-space:nowrap;background:0 0;border:0;border-radius:14px;flex:none;justify-content:space-between;align-items:center;gap:12px;padding:16px 20px;font-size:15px;font-weight:500;display:flex}._5h-k-a_tab[aria-selected=true]{background:var(--card);color:var(--ink);font-weight:700;box-shadow:0 2px 8px #0000000d}._5h-k-a_tab[aria-selected=true]:after{content:"";background:var(--red);border-radius:50%;width:8px;height:8px}._5h-k-a_panel{background:var(--card);border-radius:22px;gap:24px;padding:32px;display:grid}@media (min-width:900px){._5h-k-a_panel{grid-template-columns:minmax(0,1fr);gap:40px;min-height:420px;padding:40px}}._5h-k-a_panel[hidden]{display:none}._5h-k-a_panelCopy{flex-direction:column;max-width:640px;display:flex}._5h-k-a_panelCopy h3{letter-spacing:-.02em;font-size:clamp(26px,2.6vw,32px);font-weight:700;line-height:1.15}._5h-k-a_panelCopy>p{color:var(--ink-soft);margin-top:14px;font-size:16px;line-height:1.6}._5h-k-a_panelCopy ._5h-k-a_checks{margin-top:20px}._5h-k-a_panelCopy ._5h-k-a_checks li{font-size:15px}._5h-k-a_panelCopy ._5h-k-a_ctaWrap{margin-top:auto;padding-top:28px}._5h-k-a_panelCopy ._5h-k-a_button{margin-top:0}._5h-k-a_moreHelp{background:var(--canvas);color:var(--ink-soft);border-radius:16px;margin-top:20px;padding:18px 20px;font-size:14px;line-height:1.55}._5h-k-a_moreHelp strong{color:var(--ink);margin-bottom:4px;font-size:15px;display:block}._5h-k-a_moreHelp ._5h-k-a_note{color:var(--muted);margin-top:8px;font-size:13px}._5h-k-a_moreHelp a{color:var(--red);margin-top:10px;font-weight:700;text-decoration:none;display:inline-block}._5h-k-a_evidenceHead{gap:24px;display:grid}@media (min-width:900px){._5h-k-a_evidenceHead{grid-template-columns:1fr 1fr;align-items:start;gap:64px}}._5h-k-a_evidenceHead ._5h-k-a_display,._5h-k-a_purposeGrid ._5h-k-a_display{margin:0}._5h-k-a_evidenceHead ._5h-k-a_bodyCopy p:first-child,._5h-k-a_purposeGrid ._5h-k-a_bodyCopy p:first-child{margin-top:0}@media (min-width:900px){._5h-k-a_evidenceHead ._5h-k-a_bodyCopy,._5h-k-a_purposeGrid ._5h-k-a_bodyCopy{margin-top:-6px}}._5h-k-a_evidenceExtras{align-items:stretch;gap:20px;margin-top:40px;display:grid}@media (min-width:900px){._5h-k-a_evidenceExtras{grid-template-columns:minmax(200px,.7fr) minmax(0,1.5fr);align-items:stretch;gap:28px}}._5h-k-a_evidenceExtras ._5h-k-a_metric{background:var(--card);border:1px solid var(--line);border-radius:18px;flex-direction:column;justify-content:center;padding:24px 28px;display:flex}._5h-k-a_metric strong{letter-spacing:-.02em;color:var(--red);font-size:clamp(30px,3.4vw,40px);font-weight:700;line-height:1.1;display:block}._5h-k-a_metric span{color:var(--ink-soft);margin-top:6px;font-size:15px;display:block}._5h-k-a_trust{background:var(--card);border:1px solid var(--line);border-radius:18px;align-items:center;gap:16px;height:100%;margin-top:0;padding:20px 24px;display:grid}@media (min-width:700px){._5h-k-a_trust{grid-template-columns:auto 1fr auto;gap:24px}}._5h-k-a_trust ._5h-k-a_shield{flex:none;width:56px;height:56px;display:block}._5h-k-a_trust strong{font-size:16px;display:block}._5h-k-a_trust p{color:var(--ink-soft);margin-top:2px;font-size:14px;line-height:1.5}._5h-k-a_trust ._5h-k-a_textLink{font-size:13px}._5h-k-a_purpose{background:var(--band);color:#fff;padding:0 0 clamp(56px,8vw,96px)}._5h-k-a_purpose ._5h-k-a_container{padding-top:48px}._5h-k-a_purposeGrid{gap:24px;display:grid}@media (min-width:900px){._5h-k-a_purposeGrid{grid-template-columns:1fr 1fr;align-items:start;gap:64px}}._5h-k-a_purpose ._5h-k-a_display{color:#fff}._5h-k-a_purpose ._5h-k-a_bodyCopy p{color:#ffffffd1}._5h-k-a_purpose ._5h-k-a_buttonGhost{color:#fff;border-color:#fff;margin-top:24px}._5h-k-a_purpose ._5h-k-a_buttonGhost:hover{background:#ffffff1a}._5h-k-a_routesHead{gap:24px;display:grid}@media (min-width:900px){._5h-k-a_routesHead{grid-template-columns:1fr 1fr;align-items:start;gap:64px}}._5h-k-a_routesHead ._5h-k-a_lead{font-size:17px;font-weight:700;line-height:1.5}._5h-k-a_routesHead ._5h-k-a_sub{color:var(--ink-soft);margin-top:12px}._5h-k-a_routes{gap:28px;margin-top:48px;display:grid}@media (min-width:700px){._5h-k-a_routes{grid-template-columns:repeat(2,1fr)}}@media (min-width:1000px){._5h-k-a_routes{grid-template-columns:repeat(4,1fr)}}._5h-k-a_route h3{font-size:18px;font-weight:700}._5h-k-a_route p{color:var(--ink-soft);margin-top:8px;font-size:15px;line-height:1.5}._5h-k-a_route a{color:var(--red);margin-top:12px;font-size:14px;font-weight:700;text-decoration:none;display:block}._5h-k-a_route a:hover{text-decoration:underline}._5h-k-a_routesActions{flex-wrap:wrap;align-items:center;gap:16px 24px;margin-top:48px;display:flex}._5h-k-a_routesActions ._5h-k-a_utility{gap:20px;margin-left:auto;font-size:14px;display:flex}._5h-k-a_routesActions ._5h-k-a_utility a{color:var(--ink);font-weight:700;text-decoration:none}._5h-k-a_stepsGrid{gap:32px}._5h-k-a_stepCard:before{z-index:1;position:relative}@media (min-width:900px){._5h-k-a_stepCard:not(:last-child):after{content:"";background:var(--red);border:0;width:auto;height:2px;position:absolute;top:31px;left:40px;right:-32px}}._5h-k-a_stepCard h3{min-height:0}._5h-k-a_mini{color:var(--ink);margin-top:18px;font-size:14px;line-height:1.45}._5h-k-a_bubble{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:16px 18px}._5h-k-a_bubble small{color:var(--muted);margin-top:8px;font-size:12px;display:block}._5h-k-a_bubble small:before{content:"▣ ";color:var(--muted)}._5h-k-a_record{background:var(--card);border:1px solid var(--line);border-radius:16px;overflow:hidden}._5h-k-a_record ._5h-k-a_photo{background:var(--red-tint);height:132px;color:var(--red);align-items:flex-end;padding:10px 14px;font-size:12px;display:flex}._5h-k-a_record ._5h-k-a_body{gap:8px;padding:14px 16px;display:grid}._5h-k-a_record b{font-size:15px}._5h-k-a_record ._5h-k-a_kv{grid-template-columns:58px 1fr;gap:8px;font-size:13px;display:grid}._5h-k-a_record ._5h-k-a_kv span:first-child{color:var(--muted)}._5h-k-a_updates{gap:10px;display:grid}._5h-k-a_update{background:var(--card);border:1px solid var(--line);border-radius:14px;gap:2px;padding:12px 14px;display:grid}._5h-k-a_update small{color:var(--muted);font-size:12px}._5h-k-a_update b{font-size:14px;font-weight:500}._5h-k-a_stepCard ._5h-k-a_who{margin-top:18px}._5h-k-a_mini._5h-k-a_scene{aspect-ratio:3/2;border-radius:16px;overflow:hidden}._5h-k-a_mini._5h-k-a_scene img,._5h-k-a_record ._5h-k-a_photo img{-o-object-fit:cover;object-fit:cover;width:100%;height:100%;display:block}._5h-k-a_bubble ._5h-k-a_attach{align-items:center;gap:10px;margin-top:10px;display:flex}._5h-k-a_bubble ._5h-k-a_attach img{-o-object-fit:cover;object-fit:cover;border-radius:8px;width:44px;height:44px}._5h-k-a_bubble ._5h-k-a_attach small{margin:0}._5h-k-a_bubble ._5h-k-a_attach small:before{content:none}._5h-k-a_record ._5h-k-a_photo{padding:0;position:relative}._5h-k-a_record ._5h-k-a_photo span{color:var(--ink);background:#ffffffe6;border-radius:6px;padding:4px 8px;font-size:11px;position:absolute;bottom:10px;left:12px}._5h-k-a_whoAvatar{-o-object-fit:cover;object-fit:cover;border:0;border-radius:50%;width:28px;height:28px}._5h-k-a_stepCard ._5h-k-a_who{align-items:center;gap:8px;display:flex}._5h-k-a_whoAvatar{width:24px;height:24px}._5h-k-a_mini._5h-k-a_scene+._5h-k-a_mini._5h-k-a_bubble{margin-top:12px}._5h-k-a_bubble ._5h-k-a_attach img[src*=avatar]{border-radius:50%;width:28px;height:28px}._5h-k-a_purposePhoto{-o-object-fit:cover;object-fit:cover;width:100%;height:clamp(320px,36vw,520px);display:block}._5h-k-a_trust ._5h-k-a_shield img{-o-object-fit:contain;object-fit:contain;width:100%;height:100%;display:block}