Happy investors stay longer, pay more and generate more sales
Ailo research shows losing just one management can cost you tens of thousands of dollars in asset value and lost sales commission.
Research shows customers will pay up to a 16% premium for a better customer experience and 73% point to experience as an important factor in their purchasing decisions, behind price and product quality.
Ailo research showed the best performing businesses in terms of growth charged higher fees than the businesses that did not grow over the same period of time.
According to a recent Nielsen survey, 92% of people trust recommendations from friends and family over any other type of advertising
An engaged team provides good service and good service creates loyal investors. Loyal investors provide good feedback which creates a successful and satisfied team.
Know what your investors want so your team will be empowered to provide exceptional service and be rewarded with great feedback when they do.
The best property managers want to work with the best businesses.
Ailo research reveals 84% of investors believe the property manager is more important than the systems used in the company. You need to attract and retain good people to create the most value for your investors. This is key to investor retention, fee levels and new business growth.
Ailo research shows losing a PM is the single biggest driver of lost business. If a property manager leaves it can lead to a loss of more than 30 clients.
A change in property manager also drives a big increase in risk for investors in that portfolio. Did you know it increases the chance of investors leaving your business within the next 90 days by over 20 percentage points?
Identifying your net promoter score (NPS) used to be the way businesses measured their customer satisfaction, however, NPS is no longer enough.
To provide great service you need to go deeper. You can't delight your investors if you don't know what they want. You need to know what they need, and want, so you can tailor your products and services to them.