Proof, not promises: how to rewrite the rules of property management growth

Corrine’s story shows what happens when leadership, process, and technology come together. Ailo isn’t just a tool, it’s a pathway to growth. For Ray White Beenleigh, it has meant more transparency, more trust, stronger client outcomes, and a clearer vision of what the future of property management can be.

After nearly two decades in the industry, Corinne Forsyth has learned that growth isn’t just about numbers, it’s about processes, people, and the platforms that support them.

At Ray White Beenleigh, Ailo has become central to that growth journey, helping the team deliver transparency, accountability, and new opportunities for both the business and it’s clients.

“The good thing about Ailo is that you can confidently go to a new client and pretty much say to them, we can’t hide. They can see everything that we’re doing. They can see where the tenants are paid to, they can see when the next routine’s coming up. There’s no hiding behind a portal or having to email.”

For Corinne, this visibility isn’t something to fear, it’s a competitive advantage.

“If you’re confident in your processes and your business, you have nothing to hide. I'm very particular about the way that we do things, time frames and clients’ expectations. I’m confident that my team is delivering. We go over our statistics every week in the meeting as well, then there’s nothing to hide. And if you’re doing a good job, you should be able to showcase that to the clients.”

With Ailo, growth conversations are backed by data, not just words.

"Ailo’s reminding our tenants they need to pay their rent, and our arrears dropped significantly when we moved over to the platform. And that data runs deep.”

“You can pull more data, in the monthly KPI reports, which breaks down every component. So if you really want to go into detail, you can ask your business owner for it, and you can break it down; many routine inspections we did this month, how many repairs and maintenance got reported, and this is how many we’ve closed off, this is how quickly we action things. There’s so much micro data you can pull from the system to use to win business.”

“When I came back into a leadership role, I made a promise to myself that in the year 2025, I would focus on networking and learning. Even though I’ve been in the industry for 17 years, I’m still learning, because I have a mentor. With legislation changes and a bit of a shift in the market, t’s a good time to be a property manager. We’re getting a little bit more focused. We’re getting more recognition, we’re getting more training opportunities. My renewed commitment has sparked Coffees and Conversations, a monthly initiative that brings together property managers and BDMs across different regions.”

“It’s more just building relationships, you can talk about the day to day of property management too. Obviously, you’re not going to give your whole playbook to the agency down the road. But if you’re networking with people that are an hour or two or even in different parts of Australia, you can share so much knowledge and you improve your process as well. Sometimes referrals come out of it, but at the end of the day, it’s good to have that support network and tribe of people.”

Corinne encourages her team to take a proactive approach when it comes to winning new business.

“The first thing I would do if I was new to this industry, is mystery shop every competitor in my area, to see what legacy platform they’re using. You’ll be able to get a good indication if people are using Ailo or a system where they have to rely on the property manager or the accounts manager to disperse the funds to the client. Then you can obviously pinpoint what you’re going to promote.”

When Corrine’s office first adopted Ailo, that difference was obvious.

“When we opened, and we were with Ailo, we were the only agency using it. So I heavily focused on the owner's wallet as a selling point."

For Corinne, growth isn’t just about scale. “I’m really trying to focus with the team that sometimes it’s not always about how many doors you bring in. It also needs to be quality” By embedding Ailo into the management processes, Corrine’s team ensures a strong, accurate picture from day one.