How to retain the best property managers
Ailo
03 March 2025
The best property managers don't just manage properties—they build relationships, solve problems, and create service experiences that keep investors loyal. Losing exceptional team members means losing know-how and client history, client relationships, and years of built trust.
Smart agencies know that retention isn’t about free fruit or Friday drinks—it’s about creating a role people actually want to stay in. Outdated systems, too much admin, and constant client stress wear people down—not the work itself. That means reducing friction, recognising contribution, and helping people grow.
Why good property managers are worth their weight in gold
The real cost of losing talent
Replacing a skilled property manager costs up to 60% of their annual salary when factoring recruitment, training, and productivity gaps. Hidden costs run deeper—departing managers often take client relationships, requiring months for new staff to understand property nuances and owner preferences.
And when great people leave, others may start wondering if they should too. But you can stop that ripple in its tracks.
The real reasons great property managers leave
Contrary to popular belief, most top-performing property managers don’t leave for more money or a better office coffee machine. They leave because of burnout, lack of recognition, or feeling stuck.
Here are the common culprits:
- Outdated systems that create double-handling and errors.
- Excessive admin that eats into time with clients and tenants.
- Reactive environments where team members spend their day putting out fires instead of creating value.
- Lack of growth pathways, both professional and personal.
- Stressful client interactions with little support.
It’s not the job that drives people away—it’s the friction around the job.
What makes a property manager want to stay
Top property managers aren't motivated by paycheques alone. They want recognition for problem-solving skills and expertise in navigating complex situations. They value clear career progression beyond traditional management roles—perhaps specialising in compliance, technology, or training.
Most importantly, they want tools and support that make their job easier. They want visibility into investor sentiment. Less time chasing arrears. Fewer awkward fee conversations. When the basics run on autopilot, your team has room to shine and focus on what they do best: building relationships and delivering exceptional service.
As Ben White notes in Elite Agent (https://eliteagent.com/the-property-management-talent-crisis-were-looking-at-the-wrong-problem/), we don’t have a talent shortage—we have a job design problem. Most property managers love the work they’re trained to do: solving problems and helping people. But many leave because systems make that work unnecessarily difficult. Simplifying the role isn’t about cutting corners—it’s about removing the friction so your best people can focus on what they do best.
Start with understanding what your team actually values
The 15-minute conversation that changes everything
Regular one-on-ones are powerful retention tools that help you move beyond assumptions about what motivates each team member. Some property managers are driven by professional development; others value flexibility or recognition.
Research shows personalised management approaches increase employee engagement by 22%—the difference between someone who shows up and someone who goes above and beyond for clients.
Post-pandemic priorities have shifted
Mental health support has moved from nice-to-have to non-negotiable. Property managers deal with stressed owners, difficult maintenance issues, and the emotional weight of managing people's most valuable assets.
Flexibility means more than remote work—compressed weeks, flexible start times, or handling urgent issues from home. Consider conflict resolution training, as property managers face client stress daily, and giving them navigation tools reduces burnout while building professional confidence.
Build an employer brand that attracts the right people
Why 84% of job seekers research your reputation first
Before applying, candidates check your online presence, read reviews, and ask around the industry. Your employer reputation matters as much as your client reputation.
Showcase team professional development opportunities and community involvement. Be transparent about actual company values—not generic ones, but principles guiding daily decisions. Your existing team members are your best brand ambassadors.
The emotional side of employer branding
Building psychological safety alongside professional challenge creates environments where people want to stay. Team members need to feel safe making mistakes, asking questions, and suggesting improvements without criticism.
Successful agencies make genuine care a cultural cornerstone through consistent support, recognition, and treating people as individuals rather than resources. Balance practical incentives with authentic care—people distinguish between genuine concern and token gestures.
Your employer brand doesn’t just attract great team members—it directly impacts investor loyalty. Supported teams deliver consistent experiences. When staff churn is high, investors feel it.
Get your incentive structure right
Smart referral programs that actually work
Your best employees often know other talented property managers. Referral bonuses of $1,000-$5,000 with clear criteria tap into these networks effectively.
Set specific requirements: referred employees must stay six months, meet performance standards, and fit your culture. Track ROI—referral hires often stay longer and perform better due to realistic workplace expectations.
Beyond money: What modern property managers really want
Additional leave days, flexible scheduling, and work-from-home options often matter more than small salary increases. These benefits cost less than raises but significantly impact job satisfaction.
Consider tiered bonus systems tied to team retention metrics. When everyone benefits from keeping good people, it creates collaborative culture focused on mutual success.
Create clear career pathways
Redesign the job – not just the benefits
Career perks and flexible hours help, but they can’t compensate for a role that feels like a daily grind. Agencies serious about retention focus on redesigning the property manager’s experience, from streamlined processes to fewer tech logins to more time with clients. When you fix the job, you keep the talent.
Why 28% of employees leave roles without growth potential
Property managers want to see career progression within your organisation. This doesn't always mean traditional management ladders—many prefer specialising in compliance, technology implementation, or training.
Demystify company operations for new hires and create upskilling opportunities for existing staff. Move beyond one-size-fits-all training to personalised development plans aligning individual interests with business needs.
Career mapping for the modern property manager
Hold quarterly career development conversations, not just annual reviews. Discuss where team members want to be in two years and required skill development.
Create specialisation paths adding business value while giving ambitious team members growth room. Great managers want more than a title—they want to grow their mastery and take ownership. Whether that’s becoming a compliance champion or mentoring junior team members, give them purpose beyond KPIs.
Support your team's wellbeing (and watch retention soar)
The new reality of property management stress
Recent studies show 74% of property managers report increased stress from dealing with client mental health issues. The role has evolved beyond property maintenance to include counselling and crisis management elements.
Protect "focus time" free from constant communications. Property managers need uninterrupted blocks for complex tasks without immediate response pressure. Regular workload assessments prevent burnout before it happens.
Practical wellbeing initiatives that work
Consider wellbeing scorecards tracking after-hours email patterns and holiday usage. When someone hasn't taken leave in months or regularly responds to midnight emails, intervention is needed.
Importantly, property managers thrive when they can do the work they love—without the tech headaches, red tape, or constant admin chasing them down.
Use technology to reduce friction, not create it
Retention often comes down to the day-to-day experience of the role. Property managers aren’t fleeing the profession—they’re fleeing broken systems. When platforms are clunky or admin tasks stack up, the job becomes unsustainable. Fixing that isn’t just a tech problem—it’s a retention strategy.
How the right tools become retention tools
Password chaos and system confusion create daily frustration that accumulates over time. When property managers spend more time fighting technology than serving clients, job satisfaction plummets.
The right platform streamlines daily tasks so teams focus on relationship building. It should also integrate seamlessly with existing workflows and reduce double-handling – not add more tools to juggle. By removing tedious admin, technology lets property managers focus on what really matters—building trust with owners, solving high-stakes problems, and delivering moments of real service. That’s the work that makes people want to stay.
When technology actually makes the job more human
Automated processes free up time for personal service. When rent collection, maintenance scheduling, and routine communications happen seamlessly, property managers focus on relationship-building that clients value most.
Tools providing transparency between managers and property owners build trust. When everyone accesses the same information and sees real-time progress, it reduces stress and improves working relationships. With smart automation and clear communication channels, property managers stay in sync with investors and trades without the back-and-forth emails.
Measure what matters for retention
Beyond exit interviews: Proactive retention metrics
Track vacation utilisation and work-life balance indicators. When someone isn't taking leave or consistently works overtime, they're at burnout and departure risk.
Regular pulse surveys on job satisfaction identify issues before resignation letters. Include questions about workload, support, career development, and workplace relationships.
Monitor engagement-predicting KPIs: NPS scores from property owners, client query response times, and owner satisfaction feedback. Declining metrics often signal employee disengagement.
Track not just internal satisfaction, but how supported teams influence investor experience. Declining trust scores or rising complaints often reflect team stress. When your people thrive, investors notice.
Creating accountability for retention success
Train managers on retention best practices and make team retention metrics part of performance reviews. When keeping good people becomes everyone's responsibility, it gets deserved attention.
Celebrate retention wins alongside business growth. Recognise managers who successfully develop team members and create positive workplace cultures.
Your retention strategy starts today
Retention is the new recruitment
The industry is competitive. Experienced, high-performing property managers are in high demand. Replacing them takes time, money, and training—and there’s no guarantee you’ll find someone with the same level of relationship equity.
Retention isn’t just about making your agency a “nice place to work.” It’s about building a sustainable business. One where your best people want to stay, grow, and do their best work—because the environment sets them up to succeed.
Quick wins you can implement this week
Schedule 15-minute one-on-ones with each team member. Ask what they value most about their role and what would make their job easier or more rewarding.
Audit current employee benefits and flexibility options. Are you offering what your team actually wants, or what you think they should want?
Start tracking turnover-predicting metrics: workload distribution, leave usage, and job satisfaction indicators.
Building a retention culture for the long term
When your team feels supported and empowered, they naturally deliver service that retains property owners and attracts new business. Service delivery consistency turns good experiences into word-of-mouth growth.
The compound effect of keeping good people creates positive cycles: happy employees deliver better service, creating satisfied clients, making jobs more rewarding, keeping employees happy.
Building a team that stays isn't just about reducing recruitment costs—it's creating foundations for sustainable growth and exceptional service delivery.
Frequently Asked Questions
What's the biggest mistake agencies make when trying to retain property managers?
Assuming money is the primary motivator. Most property managers value career development, flexible working arrangements, and having the right tools over small salary increases. Regular one-on-ones help you understand what each team member actually values.
How much does it really cost to replace a good property manager?
Up to 60% of their annual salary in direct costs, plus hidden expenses like lost client relationships, team morale impact, and months of reduced productivity. The ripple effect often costs more than recruitment and training expenses.
What career progression options work best for property managers?
Not everyone wants traditional management roles. Create specialisation paths in compliance, technology training, or client relationship management. Hold quarterly career conversations to align individual interests with business needs and offer personalised development plans.
How can technology help with property manager retention?
The right platform reduces daily friction and frees up time for relationship-building. When routine tasks flow smoothly, property managers can focus on complex problem-solving and client service—the rewarding parts of their role that build job satisfaction.
What are the early warning signs that a property manager might leave?
Watch for declining performance metrics, unused leave days, consistent overtime, and reduced engagement in team activities. Regular pulse surveys and workload assessments help identify burnout before it leads to resignation letters.