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Standing out in Sydney's most competitive market: How Ray White Rockdale wins with transparency

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Ailo
13 August 2025
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In Rockdale's hyper-competitive property market, Anthea Economos and her team at Ray White have found their edge with Ailo. As General Office Manager, Anthea oversees a portfolio of investors who demand transparency and exceptional service—and Ailo's platform has become their secret weapon for delivering both.

Transparency that builds trust

Rockdale is saturated with long-established agencies vying for the same investors. While competitors rely on traditional systems and monthly statements, Ray White Rockdale uses the Ailo platform to give investors unprecedented real-time access to their property information.
"Ailo has been a great point of difference for our investors," Anthea said. "We have a lot of mum and dad investors, and they can access their funds, see where tenants are paid up to, see what bills are coming in—it's transparency we just weren't able to offer in the past."
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“It gives them confidence that everything's getting done.”

Anthea Economos, General Office Manager Ray White Rockdale

Data-driven management that elevates performance

Beyond investor benefits, Anthea uses Ailo's reporting to coach her team with precision.
"Every month we sit down with the KPI monthly report and go through where they may be lacking, then brainstorm and grow based off that," she explained.
The team focuses on metrics that matter—communication standards, arrears management, fixed-term leases.
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“The Ailo platform's reporting gives the team a nice focus point.”

Anthea Economos, General OfficeManager Ray White Rockdale
Ray White Rockdale runs specialised teams—portfolio managers, leasing associates, and a dedicated accounts department. Ailo's Projects keeps everyone aligned.
"The team love projects because they're able to flick them between each other," Anthea said. "They move through projects really seamlessly, and they know where they are responsible."

Ready for the future with a winning formula

Looking ahead, Anthea sees Rockdale continuing to attract investors drawn to its affordability and Sydney CBD proximity. But service expectations are rising.
"The change will be from the level of expectation for service," she predicted.
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“Ailo enables us to keep growing and keep building on what we can commit to for our clients.”

Anthea Economos, General Office Manager Ray White Rockdale
In one of Sydney's most competitive property management markets, Ray White Rockdale has found their formula: combining a talented team with the Ailo platform's transparency and workflow tools to set the standard for modern property management.
For agencies in crowded markets, Anthea's approach offers a clear lesson: transparency and systematic excellence are what truly set you apart.