Unleash growth for your property management business and career
Juliette Hughes
08 September 2025
What if investors started calling you instead?
When Janine Prinsloo answers the phone at Ray White Northern Coast, she's noticed something different lately. Investors aren't just calling to enquire about her services. They're calling because they want Ailo.
“They've seen how Ailo helped their first property grow, and they won't hand their second or third property to someone who doesn't use it”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
For Janine, Director of Investment Growth at Ray White Northern Coast, this shift didn't happen by accident. It came from making Ailo the centre of every conversation, every pitch, and every follow-up. During a recent webinar, she shared exactly how she's turned Ailo into her biggest competitive advantage and what that means for BDMs looking to grow smarter, not harder.
Every agency sounds the same
(except yours)
Here's the uncomfortable truth: most property management agencies make identical promises. Local expertise, good service, prompt communication. These aren't points of difference anymore. They're points of parity, the baseline expectations every investor has.
“If you don't have Ailo, you do not have that point of difference”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
With Ailo, you're not just another agency competing on fees or service promises. You're offering something fundamentally different: a platform that gives investors real financial control, weekly cash flow, and transparency they can't get anywhere else.
Track every opportunity, lose nothing
For Janine, the difference starts from the first phone call.
"From the second the phone rings, I immediately create a lead in Ailo... I'm not looking around for a spreadsheet or a sticky note," she said.
This simple shift, centralising every lead in Ailo's growth tool, means nothing slips through the cracks. No lost opportunities. No forgotten follow-ups. Just organised, data-driven lead management that actually works.
And when you're juggling multiple enquiries across different sources, having everything in one place isn't just convenient. It's the difference between converting a lead and losing it to a competitor.
Talk about money like an investor does
Investors think in cash flow, interest savings, and financial flexibility. Traditional agencies talk about management and maintenance. That gap is where you lose them.
Ailo helps you bridge that gap.
“We manage your property, not your money. With Ailo, you are in control of your money.”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
Instead of holding rent until the end of the month, Ailo lets investors access their money as soon as it clears. Weekly cash flow. Immediate reinvestment options. Real financial control.
For investors juggling mortgage payments or planning their next purchase, this isn't just a nice feature. It's a game-changer. And when you can speak that language in your pitch, you're not just selling property management. You're positioning yourself as a strategic partner in their investment journey.
Build trust through transparency
Investors want confidence. They want to see their property as a financial instrument, not just a house with a tenant in it. Ailo gives you the tools to show them exactly that.
“You're not just getting rent, you're using your rent to build wealth. Ailo makes that possible.”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
Live financial dashboards. Clear cash flow visibility. Instant access to statements and reports. When investors can see everything in real-time, trust builds faster. And trust is what keeps investors loyal, even when competitors come knocking with lower fees.
Even when you "lose," you win
Not every pitch converts immediately. But Janine never lets a prospect walk away empty-handed.
“If they choose another agency, I say, just make sure they don't lock you into penalties. My door will be open when you're ready!”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
And they do come back. Often within months. Because when the other agency can't offer the financial freedom and transparency that Ailo provides, investors remember the conversation. They remember the difference.
This isn't just a gracious exit strategy. It's smart business. You're planting seeds for future growth while positioning yourself as the obvious choice when their current arrangement inevitably falls short.
Let Ailo do the marketing for you
Here's where it gets interesting. As more investors experience Ailo's benefits, they're actively seeking out agencies who use it. Janine has taken calls from investors in other states who specifically searched for Ailo-enabled agencies.
This means Ailo isn't just helping you win local business. It's making your agency discoverable to high-value investors nationwide who already understand the value of what you're offering.
The efficiency advantage
Growth isn't just about winning new business. It's about having the capacity to service it well. And that's where Ailo's efficiency gains become your secret weapon.
“Before Ailo, we'd close at 4pm but still be in the office till 6pm catching up on admin. Now, we lock the door and leave at 4pm. We're not just more efficient, we're less burnt out”
— Janine Prinsloo, Director Investment Growth Ray White Northern Coast
When your team isn't drowning in administrative work, they can focus on what actually drives growth: building relationships, following up with leads, and delivering exceptional service. Better work-life balance means better performance. And better performance means more capacity for growth.
Make Ailo the hero of your story
Janine's ultimate advice for BDMs? Don't be subtle about the Ailo platform.
"Whether it's five times or 20 times in a conversation, always bring it back to Ailo. It's your point of difference," she said.
Whether you're negotiating fees, discussing rent returns, or building rapport with a new prospect, make Ailo central to your pitch. It's not just about managing properties. It's about offering a fundamentally different way to invest.
Talk about weekly cash flow when they mention mortgage payments. Mention financial transparency when they ask about reporting. Bring up the investor app when they want more control. Every feature is an opportunity to demonstrate value that your competitors simply can't match.
Your growth advantage is waiting
High-performing BDMs are already using Ailo to win business that legacy systems can't touch. They're having different conversations, winning investors who value transparency and control, and building rent rolls that grow through referrals and reputation.
The question isn't whether Ailo gives you an advantage. It's whether you're ready to use it.
If you're not making the most of Ailo's growth tool yet, now's the time. Your future investors are already out there, actively looking for agencies that offer something different.
Make sure they find you.

