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'You just don't see that on the legacy platforms': why Nurit Brukarz went looking for a standard she could see

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Ailo
06 August 2026
Nurit Brukarz does not usually attend events like this.

The CEO of Motion Property, a Melbourne family business managing around two and a half thousand residential properties, made a point of saying so at Ailo's After Hours event at MECCA Carlton. She came because of something larger than her own business.
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“I think it's really important to elevate the standard of property management," she told the room. "It is just not where it needs to be in the industry. The more people that can see the importance of elevating that standard, it will help all of us to better our reputation, maintain our team, and keep them happy.”

Nurit Brukarz, CEO Motion Property
For Nurit, the standard of a property management business comes down to what its leaders can actually see. And for most of her career, spanning four platform changes, the answer was not much.
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“There's a real difference between understanding what the arrears are on a portfolio and really understanding response rates, how quickly properties are being attended to, both in maintenance and arrears," she said. "You just don't see that on the legacy platforms.”

Nurit Brukarz, CEO Motion Property
Arrears figures tell you whether the money arrived. They tell you nothing about whether a renter waited three days for a reply, whether a maintenance job sat untouched, or whether one property manager is drowning while another coasts. A business can look healthy on paper while the service underneath it quietly erodes. That gap between the numbers a platform reports and the service a team delivers is where standards slip, and it is precisely what Nurit set out to close.
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“We were looking for something that gave more visibility to management, but also more transparency to our owners.”

Nurit Brukarz, CEO Motion Property
She took her time. The conversation started three years before the decision, and the move took another twelve months after that. She looked at every platform on the market.
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Now the visibility runs through the whole business. Her dashboard shows who is responding and how quickly, which has produced an unplanned side effect: her team has turned responsiveness into a running competition.
"There's a whole competition going on and it's great. Very competitive."
Her owners see their properties for themselves rather than calling to ask. Her reporting goes as deep as she wants it to. "The reporting's excellent. You get a lot of data. You go really deep in there. If anything, you guys have customised reports for us."
And when new staff arrive, the standard is held by the system rather than by whoever happens to be training them. Two new team members started on the day Motion Property went live, with no training at all. "They were just able to walk in, and everything is workflow. Everything's templated."
That is the connection Nurit wanted the audience to make. Raising the standard of an industry is not a matter of asking people to care more. Her team already cared. It is a matter of making the work visible, so that good service can be seen, measured, and expected.
"If anybody wants to reach out for a chat, I'm always available."