Nicole doubled her conversions by ditching her spreadsheet for Ailo
Ailo
24 February 2025
Nicole Robertson, a high-performing Business Development Manager (BDM) in Melbourne, has always been analytical and data-driven.
But before using Ailo’s new growth tool, she was stuck managing inquiries in Google Sheets—spending too much time manually tracking leads and sifting through data.
Without a centralised system, it was time consuming and difficult to track engagement and prioritise hot leads.
“I was running a Google Sheet,” she said. “You had to read through each individual lead to figure out next steps. It wasn’t efficient, and I was constantly worried about things slipping through the cracks.”
And then she tested Growth in Ailo: a new tool designed for business development managers to leverage the power of Projects, along with the unique data only available in Ailo, to win more listings.
In just two weeks, she doubled her average management gains, streamlined workflows, and created a more effective system for converting leads. Here's how...
🤫A sneak peek on something we've been working on
Introducing, Growth in Ailo for BDMs
Manage your entire property management pipeline in Ailo
✅ Simplify and supercharge BDM workflows
Run your entire new management opportunity pipeline in Projects and unlock powerful KPI reporting
✅ Turn contacts into clients
Create and nurture new leads, store key contact and property insights, and capture referrals so you can measure and reward customer advocacy
✅ Produce personalised, data-rich listing kits in seconds
Prove your #1 by showcasing your fast response rates, low arrears, market-leading payment times, and more – with the click of a button
“It’s simple, but powerful. And once it’s fully built out, it’s going to be a monster of a tool.”
— Nicole Robertson, General Manager of Rentals & BDM at Ray White Berwick
Since moving to Ailo to manage her entire property management pipeline, Nicole has transformed how she manages and converts inquiries.
In addition to leveraging the power of the Projects framework, the platform provides a clear, visual pipeline, making it easy to prioritise follow-ups and ensure no lead is left behind.
“You can quickly track inquiries that haven’t been spoken to yet and know which are warm, hot, or cold listings," she said.
“You can see everything on one screen. Instead of searching through spreadsheets, I can immediately see where my focus should be.”
— Nicole Robertson, General Manager of Rentals & BDM at Ray White Berwick
Higher conversions and better team work
Since using Ailo’s new growth tool, Nicole has gained more control over her pipeline, increased conversions, and improved team collaboration.
In fact, she’s had a 100% conversion rate on new inquiries since moving her BDM workflows to Ailo.
“We have doubled the average amount of gained managements since I started using Ailo’s growth tool,” she said.
Beyond improving her personal efficiency, her team has also become more collaborative.
“Anyone in my office—whether it’s my VA, front-of-house, or someone with no idea what they’re doing—can enter a lead,” she said. “That means when I come back to my desk after being out of the office, all the data is already there. I can see the key details at a glance and convert an inquiry to an opportunity straight away.”
“If anyone in the office can pick up Ailo and use it, and I can pick it up and have all the context I need for a better conversation, that’s a game changer!”
— Nicole Robertson, General Manager of Rentals & BDM at Ray White Berwick
Ready to capture leads, close deals, and create remarkable customer experiences
Nicole is currently testing a new feature in Ailo called Growth. If you’re interested in learning more, submit a demo form today!
