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Meet Janine Prinsloo, Director of Investment Growth at Ray White Northern Coast in Western Australia. With over 15 years of experience in property management (over two decades in real estate!), Janine has a deep understanding of what her customers want and a passion for bettering the industry.

We recently caught up with Janine to learn more about how Ailo is helping her to achieve her ambitious growth goals and why she would leave the industry if she could no longer use Ailo to deliver more choice and control for her customers.

Excuse the terrible sound quality, but this video was too good not to share!

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How has Ailo changed the way you pitch for new business?

Before Ailo came along, I was selling traditional property management - I was in the same boat as everybody else, offering the same service and trying to sell by focusing on fees.

Since Ailo came along, I now open up my conversation with “We are not traditional property managers, we don't do property management like everybody else does. If you’re looking for a traditional property manager - It’s not us.”

How do you prove your service is better than your competitors?

When you’ve got an investment property, you want to grow your wealth, so when I first meet with investors I explain that their money is now in their hands. I say, “you don't have to wait for anybody to tell you how you'll spend your money, when you're going to get your money, or what you’re going to do with your money”.

We've always looked for ways to get out of this trust accounting environment where money is sitting in a non-interest bearing trust account for ages - for 30 days sometimes, and we're talking big rents. Now, that money can be shifted to an offset account where it’s actually useful.

This is so life changing in this industry, because you don't want anybody to control your finances - you want to control it yourself. And this is what Ailo gives you the capacity to do.

Oh, that's a tough one, but I think my favourite feature is the owners having visibility and control of their finances in their Portfolio Wallet.

I don't have owners phoning me at end of month anymore asking “when am I gonna get paid?”, “how much am I getting this month?” or “my money hasn't come in”. We used to get the same questions asked every month, and when you're managing a big rent roll, there’s so much that can go wrong. I don't miss those end of month phone calls.

Our growth has been phenomenal. I signed 150 properties in the calendar year of 2023 - and more than half of the properties that I signed came a few months after we joined Ailo. It was a massive change for me and just became an easy sell!

I recently had an owner who bought quite an expensive property in one of our exclusive suburbs called Mindarie. He bought via a buyer's agent and the buyer's agent gave him the names of a few property managers,  but - my name was not on that list. He got hold of me through the Ray White network, and we set up a video interview.

Within 24 hours he had signed with me. I told him about how we use Ailo, that he could have live chats with his property manager and that he could see when his rent was being paid. He really liked that he could be in control of his property. Aside from the fact that we got on really well, I think that Ailo definitely pushed him over the line.

I have found that most investors want to be in control. Ailo really helps them with that and we, as property managers, have time in return to build a relationship with them. I very rarely don't win new business anymore when pitching using Ailo as my point of difference.

We heard you also purchased a rent roll, how did Ailo help with the transition?

It was really easy to transition the rent roll over using the team at Ailo. They were extremely helpful in every aspect. We realised how easy it is to load property history into Ailo and that got us excited about future purchases.

The day after the acquisition, we walked in and everything was on our system. Sure, we had to do a little bit of work loading ancillary fees, but it was nothing in comparison to the amount of work we would have had, had we not had Ailo.

Any tips for agencies who have a few renters / investors who are hesitant about using Ailo?

We have one person in the office who's brilliant at explaining tech things to people. We have a few older tenants who got stressed about using an app, so she invited them to the office for a cup of tea and sat down with them to show them how it all works on their phone. She took the time to set it up for them.

It's not a complicated app, and to me it's easier than mobile banking. Once you explain it a little further to those that need help, they feel a lot more comfortable and they feel great that they're actually part of this new technology.

What was your Ailo onboarding experience like?

issues getting out of our old system, than we had coming onto Ailo. Ailo did everything for us. They

loaded up all of our properties, and, they made sure that all of our documents were in the right place. The day we switched over to Ailo, information about every single one of our properties was there in front of us.

There is extensive training before you come onboard - they set you up with a portal of your own where you can jump on and you can test things out (where you can’t break it!), which is fantastic because by the time we actually switched over, everybody was very comfortable with the system.

Our biggest challenge was convincing the team that [switching to Ailo] was a good thing. Nobody really likes change and they had all just got the hang of the last package. But Ailo’s training really helped to get them onside.

We love customer feedback at Ailo. Tell us about how you’ve put this into practice!

We encourage our team to share their thoughts on anything they want to add to Ailo or to speak up on anything they don’t like. When we pass the feedback on, 99% of the time we come to work the next week and Ailo has sent us a message to tell us our feedback was taken on board and we can now do what we requested!

That's the beautiful thing about working with Ailo, they're actively asking for your suggestions. And that's been the fun part - seeing some of our ideas being utilised!

How would you feel if we took Ailo away from you tomorrow?

I would be very lost after having a taste of Ailo. I'd be lost without the immediate support; I'd be lost without the point of difference. And I'd certainly be lost without that dashboard on my computer every day, explaining to me at a glance - the state and shape of our business development and growth. It tells you how many properties you manage. You've got a report that shows exactly what you've lost, what you've retained, and your new business wins.

Ailo literally does half your job for you and saves you so much time. Once you have loaded your new investors, at the click of a button you transfer their information to your management authority, and get it out for signing. What once took so much time, can now be done literally in minutes. Oh and the checklists! I LOVE THEM!

I’ve worked for a long time in this industry with a lot of talented people and Ailo has taught me a lot in a very short period of time, about the potential of delivering a great service through technology.

Don’t you dare take Ailo away from this agency!

Investing in a rental property is a big decision. And you deserve a great property manager by your side to help you manage your investment day-to-day and stay on track to achieve your financial goals.

That’s why your property manager has invested in Ailo. They strive for excellence, and they are committed to transforming the way they work to deliver an even better service to you.

 mean? It means they want to be more responsive and adaptable to your needs and preferences. They want to make it easier for you to get a hold of them and to access important information like balances and upcoming expenses yourself. They want to give you better tools to maximise your cash flow, minimise mortgage stress, and more easily manage your expenses. They want to take care of maintenance and repairs faster, so your renters are happier and want to stay longer.

Importantly, they want you to feel supported, confident, and in control.

Ailo is a new approach to property management that uses technology to give you this level of choice and convenience that you’ve come to expect in other parts of your life already.

Technology is transforming services everywhere. It’s giving us more choice and convenience by putting us in control of the service we use – from the way we bank, to the way we invest, to the way we order taxis and takeaway food, and now to the way we manage investment properties.

As your agency moves over to Ailo, there are a number of really positive things you can and should expect to change as they transform how they work day-to-day. This blog explains more about Ailo and goes through each of these key changes, including:

What can I expect if my property manager uses Ailo?

What is the Ailo app, and why should I use it?

At Ailo, we’re in the business of helping property managers transform how they work day-to-day, so they can get closer to their customers (you!).

To do this, we built a technology platform called Ailo to help your property manager manage rental properties in new and powerful ways – and to help them build better relationships with customers, and better businesses, as a result.

Put simply, property managers use Ailo to deliver better and new services. In this respect, Ailo is more than just a new piece of technology. It’s a wholly new and up-to-date approach to property management. The next section of this blog delves into what this transformation means for you.

The part about Ailo you'll probably see and hear about the most is our mobile app for property investors, called ‘the Ailo app’. The app gives you access to even more new (and better) services. And, it gives you the ability to deeply customise how you work with your property manager to maximise your investment.

We believe everyone can win in property management, and designed Ailo to prove it. You can 

read more about Ailo and our mission here

2. What can I expect if my property manager uses Ailo?

In addition to an overall lift in customer service, here’s why property investors prefer agencies who use Ailo to manage their investments:

We offer more payment options to help renters stay up-to-date on rent

 to renters to make it easier for them to pay consistently on time – including direct debit, manual bank transfer, credit card, debit card, and even 

Our embedded payments platform gives renters the choice to pay manually or automatically and easily coordinate payments as a group of tenants. Plus, we built smart notifications for upcoming rent, and made it crystal clear what date tenants are paid up to in their Ailo app for renters. 

It sounds crazy, but simply showing renters their paid-to date and sending auto-reminders when their rent is due has seen agencies on Ailo experience astronomical drops in arrears.

A more responsive property management team

Ailo makes communication a lot easier and faster.

To begin, your property manager has their Ailo app with them all day, which means they can respond to you when they’re out of the office at inspections and leasings.

We’ve also built technically that not only pulls all of your emails into their Ailo app and associates it to your property – it also gives them the ability to pin your messages to the different tasks they are working on for you. For example, if you email approval for a quote to fix a broken dishwasher, that email is also logged in their repair task for easy reference by anyone on the team. This not only makes it easier for them to keep you in the loop, it also makes it easy for another member of their team to jump in and keep things moving if your property manager is off sick or on leave.

Faster repairs with better quality tradies

Ailo has a lot of automation and workflow management tools to help property managers manage their work more effectively. As a result, we see in our data that repairs are being completed more quickly. But better project management tools is only part of the solution.

Having a stable income is more important than ever these days. That’s why we’ve made it easier for your renters to not only pay rent on time but to also flag concerns, repairs and maintenance, so your property manager can resolve issues sooner. Our embedded messaging platform also helps with this.

And, through Ailo’s industry-first payments platform, agencies are able to support their network of quality tradespeople with faster payments – which means tradespeople are more and more likely to prioritise jobs with Ailo agencies. Typically, tradespeople have to wait until end of month or even longer for larger bills that need multiple rent cycles to cover them to get paid. This delay can be crippling for small businesses who rely on strong cash flow. With quality trades in high demand, this is a huge advantage.

Keeping documents in order for tax time can be time consuming and stressful. With Ailo, there’s no need to keep an old shoe box full of invoices and statements to tackle at year end.

On 1 July, we automatically email you an easy-to-read, end of financial year statement. All of your property expenses, whether you paid for them with a credit card or from rental income, are logged and included.

Plus, your statement and accompanying emails will include a link to a ZIP file that will contain all of your bills processed and uploaded through Ailo during the fiscal year – making it easy for you to simply forward the one email to your accountant.

In our experience, too many rental properties are not compliant with the patchwork of complex and evolving State and Federal legislation designed to protect renters from house fires, electrical faults and strangulation from corded windows and blinds. In Queensland alone, we’ve found almost a quarter of rental properties are not compliant upon first inspection.

Ailo partnered with Australia’s leading compliance provider to make it easier for your property manager to keep your investment property compliant and safe for your renters.

The solution is embedded directly into your property manager’s Ailo app, and the automations and smart project management tools we’ve built make it simple to stay on top of legally-required inspections and hardware repairs and maintenance. Plus, to help with your cash flow and eliminate any surprise bills, we automatically break down your annual bill into a more manageable monthly fee deducted directly from your rental income.

We offer this solution to Ailo agencies in major cities and towns across Queensland, New South Wales, Victoria, South Australia and the ACT – and are continuously working to expand our reach.

Our goal is to educate you on your legal obligations as a rental property owner, and give you peace of mind that your tenants are safe and you are protected from unacceptable legal risks of noncompliance.

3. What is the Ailo app, and why should I download it?

This isn’t just another useless app or portal that’s home to all your monthly statements and not much else. The Ailo app was designed to elevate your experience owning an investment property.

From better visibility into what’s going on to direct access to funds, there are many reasons property investors love the Ailo app. But the most common theme we hear is around customisation and personalisation, so let’s start there:

Customise the service to your unique situation

Every property and every property investor is unique. So why is it that property management has traditionally been a one-size-fits-all proposition? For the first time ever, the Ailo app gives property owners more choice, control, and visibility in how their property manager manages their investment – and their relationship.

Whether you want to delegate everything and only be called in an emergency or you want full control so you can tinker and find new ways to make your money work harder (or somewhere in between!), the Ailo app gives you more choice and control to match the service to your unique needs.

Through the Ailo app, you control your profile and account settings including when and where your funds are deposited and when and how your bills are paid.

You can group multiple investment properties together and automatically use income from one to cover bills for another. You can choose to communicate with your property manager via in-app chat, phone or email. You can update your preferred name, add a secondary phone number, upload a profile photo, or change your email address.

You can skim your statements when they come through via email on the first day of every month, or you can hop into the app after a late night at the office to see how much income you can expect in your account after council rates this month.

Importantly, you can change your preferences anytime, on your own schedule.

You get direct access to your income 24/7

Why should you have to wait until the end of month to access your rental income? Downloading the Ailo app will give you direct access to your funds 24/7, so you access your income sooner.

For example, to help offset the rising rate environment, you’ll have the option to transfer your income directly onto your mortgage within minutes after your renter’s payment clears in Ailo instead of waiting for your property manager to manually transfer it to your offset account at the end of the month.

), so you can instantly transfer funds from Ailo to an eligible bank account within minutes instead of waiting the usual 1-2 business days.

Improve your cash flow with more bill payment options

You don't need to keep rental income sitting dormant in your agency’s trust account, not earning you interest and waiting for a bill to come in. You now have the option to withdraw your rental income anytime, and cover expenses with your debit or credit card instead the day they are due (and not a moment sooner!) – and collect those rewards points!

Your bills, no matter how you paid for them, will still be reflected in your statements to make tax time easier.

There is typically a small service fee to pay bills via your Ailo app using credit card, debit card or automated direct debit. However, we are currently reviewing our payment methods for bills, and as a result have placed a waiver on all service fees for bill payments for the time being. Paying bills with rental income, of course, is free.

Always know what’s going on with 24/7 instant access

It can be frustrating to have to wait for someone to reply or call you back during office hours. Why should you have to wait for someone else to start their workday (or for a statement at the end of the month), so you can get the information you need to complete your tax return or review your cash flow?

With the app, you get instant access to your live balance, statements, historical transactions, and a list of upcoming bills so you can easily see whether you'll have enough rental income to cover them.

At Ailo, we believe you deserve more transparency into the status of your rental income, too. That is why you (and your property manager) can see your rent as soon as it’s paid, even before it’s cleared by the banks. So if the rent is late, your property manager can get on top of it sooner.

Fast, secure and more immediate responses with in-app chat

The Ailo app has an embedded communications platform that lets you quickly and easily send secure messages directly to your property manager. We call this feature, Chat.

Chat lets you have a quick back-and-forth conversation with your property manager and without the (unnecessary) formalities and lag of more traditional tools like email. In fact, many of our property investors argue it’s a much more efficient and accessible way to contact their property manager compared to email or phone. Some also love having all of their communication about their investment property in one place in their app, instead of having to dig through their overflowing email inboxes.

We built Ailo to help put trust and transparency back into property management so everyone who rents, manages, owns or services a rental property has a better experience.

Your agency invested in Ailo, because they want to deliver a 

 service to their clients. And a better experience starts with giving you more and better choices.

, that’s okay. You don’t have to. Whenever you are ready to unlock an easier way to communicate with your property manager, access bills, statements and real-time balances on your own time, and take more control over when and where your funds are deposited (and how your bills are paid!) – our door is always open.

What it means for your property manager to be on Ailo | investors

Let’s not beat around the bush; if you’re a property manager, Ailo will change the way you work. Switching to Ailo means changing some pretty core processes, like how you handle money and how you communicate with customers.

Dealing with change in a busy property management business is always going to have challenges. But taking a small step back to deal with the change to Ailo, you’ll also be taking a giant leap forward in your work and career.

The best way to tackle this change is to be prepared. And the best way to get prepared is to be informed and ask questions like:

How will my job change over the next 12 months?

What does this mean for my career in the long run?

In this blog, we’ll answer these questions to help you prepare, minimise the change from switching, and maximise the next leap forward in your career.

You’ve probably heard a few different versions of what Ailo is through the grapevine, so let’s clear it up.

Ailo is a cloud-based, all-in-one property management platform built for Australian rentals. It enables you – the property management team – to effectively manage a rent roll (and all the important relationships that go with it).

There are 4 key parts to using Ailo as a property manager:

Ailo will handle most of your payments and accounting for you

You’ll manage all your customers and communications in Ailo

You’ll manage all your tasks and workflows across your team in Ailo

You’ll handle all your standard property compliance in Ailo

Let’s start with the biggest change for most property managers: the way you manage money.

With a fully embedded payment system, Ailo has everything you need to manage rent, bills, bonds, and disbursements.

The majority of renters choose to pay rent through the Ailo app instead of through your trust account because it gives them full transparency over paid-to dates and rent owed as well as an array of payment options. They also get automated rent reminders if they don’t have automated payments set up.

As the property manager, you’ll be able to see as soon as rent is paid through Ailo, so you’ll know what’s been paid and what hasn’t. All these features work together to ensure rent gets paid on time with little to no effort on your part as the property manager.

While you can also choose to manage your trust account in Ailo the majority of your transactions will no longer need a trust account, eliminating all the admin, risk, and bank fees associated with trust account transactions.

Watch this video to learn more about payments and accounting in Ailo:

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Ailo stores and displays all your tenancy and management data in an easy-to-use interface. We’ve designed our apps to be intuitive and fast, so when you’re dealing with customers it feels like you’ve got a photographic memory for everything.

Ailo also centralises your communications – including chat and email – into a single, organised inbox. One source of truth that keeps you and your team in the loop and not digging through email chains, endless SMS, and WhatsApp messages to find things. So now, not only do you have an amazing memory, but you also have this uncanny ability to always be up-to-date with who said what.

Watch this video to learn more about communication in Ailo:

With all your customers, communications and payment information at your fingertips, Ailo becomes your property management crystal ball, helping you see everything. But even with all this clarity, you still have to get out there and get things done. That’s where Ailo Projects comes in.

Projects are what we call the task and process management side of Ailo. It works alongside Ailo’s payments and communications – as well as integrating with REI Forms, Formslive or Realworks – to help you get your work done quickly, consistently, and collaboratively.

Projects help you manage consistent service across large teams both in your office and with remote professionals. You can template the expected timeline for your work and who each step will be assigned to.

While projects can be customised to work for your agency, they also come pre-loaded with some industry best-practice processes to help you get started. Project templates include things like repairs, maintenance, inspections, new tenancy, new management - and so much more.

Watch this video to learn more about tasks and workflows in Ailo:

Compliance in Ailo is a managed service that covers your properties for all the standard compliance needs in their state. Investors pay a fixed, monthly fee to subscribe to Ailo’s compliance service – provided by Property Compliance Australia (PCA) –  meaning you don’t need to manage any of their compliance issues, trades or work orders anymore. It’s all done for you.

Watch this video to learn more about how compliance works in Ailo:

We’ve helped thousands of property managers make the move to Ailo. Over that time, we’ve developed and refined our process to make the switch as smooth as possible.

Watch this video to understand the typical upgrade process and what you can expect:

Here’s a quick breakdown of the first 12 months on Ailo and the changes you can expect to see in your role.

The first month is all about getting transitioned over and learning a new way of working in Ailo. This is usually the most challenging phase – with the focus mostly on settling in and finding your feet – but some agencies will start seeing benefits straight away too.

80% of your renters are live, actively using the app and making payments. The other 20% or so typically carry on paying their rent as they do today.

No mid-month, end-of-month, or end of financial year statements. Ailo is generating all of that for you.

A substantial reduction in email communication. When people can access information for themselves, a lot of that back-and-forth communication just stops, freeing up you and your inbox.

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By now most teams are fully up and running in the new system. You should be feeling settled and confident that you know how everything works. You’ll also start to see:

Arrears should be 1% or less with little to no effort. It’s incredible when you think about it. All that effort that you are putting into keeping your arrears - you don't have to do it anymore. Ailo takes care of it.

You're going to get around 30% of your time back. That means calmer and happier teams because you’re spending less time on admin and more time on the interesting parts of the job.

By now you and the rest of the team should be feeling much happier, with consistently manageable workloads, leaving at five o'clock, and not having to do those extra hours. You’ll also start to see:

Organic growth with existing property investors. Investors with more than one property will start moving their other properties to you.

Some agencies have reported over 20% management fee growth by the 6-month mark.

Some report over 15% growth in new managements.

While some benefits happen quickly, others take time, but the cumulative effect of all of these changes has a huge impact on your job as a property manager. Here's what you can expect from 12 months of joining Ailo:

Most agencies report issues around recruitment and managing leave in the team has become significantly easier. It's a daily challenge they simply don’t have in Ailo anymore.

Legacy technology is built with trust accounting at the centre and defines the role of a property manager as an administrator.

New technology and rising customer expectations are driving a new kind of property management. The winners will be the ones who deliver better service, justify their fees rather than dropping them, and build deep trusted relationships with their investors.


In this new approach, the role of property managers is different. They use new technology to manage the daily admin and payments that used to be the core of their role, while they focus on the human side of great communication and developing a strong trusted relationship with their investors.

Ailo can give you all the tools and training you need to become that new kind of property relationship manager. But only you can make the change.

Agencies that take this relationship-focused approach to property management are winning over investors and will eventually dominate the market.

What all this means for you and your career is that you have a choice:

Do nothing. Your agency isn't adapting, and you're okay with that. You'll stay and keep grinding, but nothing is going to change when the only way to win is by dropping fees.

Embrace the new property management. Either within your current agency by advocating for a new approach, or moving to a forward-thinking agency that gets it.

By adopting this relationship approach early, you'll be building a core skillset before most other property managers.

You'll become more in demand as other agencies realise what's happening, and scramble to stay in business by hiring-relationship experience over admin-focused experience.

What it means to be a property manager on Ailo

Sam Borner and his business partner Will Munro took over the management of Ray White Ballarat in 2022. They quickly got to work revitalising the agency, with a big focus on improving their team culture and customer experience.

A critical component of both your culture and customer experience is your technology, and Sam’s story captures that perfectly. Your systems can either hold your team back and frustrate your customers, or they can be the foundation of a better business.

How did you end up as the owner of Ray White Ballarat?

Real estate has always interested me as a long-term career, but I started as a property manager because I wanted to learn everything. I didn’t want to go into sales and exclude rentals. 

That pays dividends now that we run the business. You understand the process that the rental department goes through, understand what's involved, and understand what they go through day-to-day. I think a lot of business owners who haven't done that before don't get it.

What was your plan when you took over Ray White Ballarat?

The plan, honestly, was not to change anything. Our goal was to take over the business and just let it roll forward. But once we saw all the blockages and the frustration in our team, we had no choice but to change.

Will and I were forever in each other's offices working out ideas. We would sit together for hours to nut things out. What's going wrong? How do we fix it? What needs to be done here?

We started with what we wanted our business to be – and that was to have the best culture, and to provide the best service for our customers. 

But to do all that, you need the best software and the best technology, and you need to be able to use it properly. That system was the first change we needed to make internally to stop the frustration from our customers and our staff.

How was your old system impacting your customers?

The old system was in place before I came on board and I doubt it’s changed since the internet was invented! But the industry has changed massively over that time.

Back then, customer expectations were not as high. Everything was done on paper. You had paper applications, rental payments were still made in cash with some direct debits set up. If you wanted to know how much money was in your account, you had to go to an ATM and get it to spit out the receipt.

We all expect things at our fingertips now. Renters and investors are a lot more savvy. It’s a ‘now’ generation and our clients expect modern technology. Every major bank has it. Every major superannuation fund has it. 

You don't have a stock broker anymore, do you? I don't have to call someone and ask them to sell or buy shares for me. I just download an app, pay $10 to buy or sell, and it's done immediately. Consumers now expect the same from us in the property management industry. That’s where we need to be with our technology.

Now our renters can pay rent easily through the app, our fees get paid automatically, and then landlords get access to their money as soon as those funds clear. 

Ailo brings us up-to-date with modern technology and enables us to meet the higher expectations of our customers.  It's honestly an absolute game-changer in the property management industry.

How was your technology impacting your team?

Our property managers had to do everything manually. They had no chance to grow the business. We used to post everything out because we couldn't email or talk to our clients through our system.

There were many light bulb moments, but when the system crashed five times in one week and our property managers couldn’t do their work… it was pretty clear we had to do something. Within four months of acquiring the business, we got the old system out and started up Ailo.

Now it’s much easier to communicate with our clients, and Ailo makes payment cycles more efficient, clear, and transparent. Our arrears are sitting 50% lower than what they were previous to going on Ailo, which is a significant thing in our business, and our clients are happier.

Overall, I’d say Ailo has given us about 30% more capacity in our property management team, which means we can take on new managements and grow again. Our customer service is better, too.

What else did you do to improve team culture?

The best way you can improve culture is to bring the team together. One of the first things we did was move the property management team upstairs with the sales division, where there is natural light, higher ceilings, and open air. I even moved all the filing cabinets upstairs, but it turns out I don't need them now we’re on Ailo!

What’s the culture like now, can you see any changes?

The culture has changed heaps. People want to be here. We do so much more as a team now. Tonight, for example, is Friday drinks, so we’ll close the office half an hour early. 

We’ve implemented employee of the month, too. We've got a picture of all the winners and a little trophy with chocolates in it. I’ve got a box and everyone nominates who should win. I love reading them, and knowing they are all working together so well.

In team meetings, I can sit back and just observe. They're all sitting forward at the table, not sitting back. They're engaged and want to be there and want to succeed. All of that leads to a good culture, which leads to a more successful business.

The next step is growth. Ailo has given us the capacity to take on new managements and grow under the current team. And how we do that is by using the thing we have that no one else has: Ailo. It’s our point of difference in the market. We want to get the benefits of it out into the market.

We're willing to spend some money on it because it's going to help grow the department and no one else can offer Ailo. We’ll do that across a few different channels. There's Facebook, Instagram and other social platforms. We're also on the radio, so we’re going to change our 30-second ads to feature Ailo too.

Thank you so much for sharing your story Sam, we’ll be keeping a close eye on your growth program!

Shortly after we recorded this case study, Sam recorded a new set of radio ads and shared the scripts with us to turn into a template for other agencies. 

Transforming team culture and customer experience at Ray White Ballarat

 is a family business situated in the heart of Mandurah. Locally owned and run by husband and wife duo 

, the team pride themselves on integrity, hard work, and good old fashioned service.

We sat down with Theo, the team’s multi-award winning sales director, to hear why his team would “never go back” to the old way of property management.

What does your team think of their new day-to-day?

As you can imagine, making the initial change was a little bit daunting for the entire team. They were definitely unsure. However, now that we're fully onboard and integrated with Ailo, I don’t think the team would ever go back. From our business development manager to our property managers, they all love their new day-to-day.

One of the best things about Ailo is how it creates very easy lines of communication for tenants and landlords into our team.

Standing out from the competition is critical to your business’ growth and success. But it can be a struggle in a rapidly changing market where your competitors regularly claim to be #1, fee pressures are rising, and consumer expectations are at an all time high.

1. You only need one hook

2. Prove it or lose it

3. Hands off your price!

4. Customer experience = 💰